Madeleine Backhaus

I am an Expert

I spent the 4 years helping clients in different industries (media, sports, automotive, public sector, etc.) delivering successful projects to their users, all the way from strategy to the final products and services. I specialise in:

UX Research

Placing the user at the heart of the design process is essential. I prioritize empathy and user feedback, ensuring that the solutions I create are deeply aligned with the actual needs and desires of the users. This human-centered approach results in more meaningful and effective designs.

Product Design

Design Thinking is at the core of my approach. I utilize this iterative process to understand user needs, challenge assumptions, and redefine problems to identify alternative strategies and solutions. This ensures that my designs are not only aesthetically pleasing but also highly functional.

Enterprise UX

I believe that design should be inclusive and accessible to all users, regardless of their abilities or circumstances. My focus on accessibility involves adhering to best practices and guidelines to create experiences that are usable by people with diverse needs, ensuring no one is left behind.

Mobile Strategy

Innovation is a key driver in my design practice. I strive to push the boundaries of conventional design by integrating new technologies and creative approaches. This commitment to innovation ensures that my work not only meets current demands but also anticipates future trends and challenges.

Insights into my work

This is just a glimpse of the incredible clients I've partnered with. I can't share all of them, because of NDAs... you know how it is.

Simplifying Agile estimations
The goal of this project was to design a comprehensive Scrum Poker (also known as Planning Poker) application, including both a mobile app and a website. This application aims to streamline the estimation process during Agile sprint planning meetings by providing a simple, intuitive, and effective tool for team members to vote on task estimates.
Read the Case study
Empowering Users Healthcare Management
In a workshop, I undertook the redesign of the MetLife healthcare app, aiming to empower users to efficiently manage their personal information and stay informed about relevant medical updates. The focus was on enhancing accessibility and usability, ensuring a smooth user experience while adhering to strict privacy regulations.
Read the Case study
Enhancing the Seat Selection Experience
In a workshop, I explored the enhancement of the seat selection process for the Vienna Opera House. By optimizing both desktop and mobile interfaces, the goal was to help users find the best seats within their budget and promote annual card subscriptions. The case study outlines the approach, challenges, solutions, and the impact of the design decisions.
Read the Case study

Even more projects?

The list of case studies is only a selection.

View more case studies

About Me

Madeleine is a Hannover-based product UX/UI designer, accessibility specialist, and mentor. She has 4+ years of experience working in big agencies like Prime Force for top clients in the media, sports, and the public sector.

Let's get in touch!

Do you want me to give a talk or a workshop for your company or conference? Are you looking for some help with UX research, design and strategy? Let’s get in touch!

[email protected]